María Luján Oulton is a cultural producer specialized in video games, based in Buenos Aires, Argentina. She is the co-founder of Objeto A, an Art Gallery that evolved into a new media arts agency focused on fostering collaborations between artists, engineers and scientists. Luján is also the founder/Director of “Game on! El arte en juego”, an art games and playful media exhibition that has been running since 2009. She is currently working on her Master’s thesis on video games curation. She is frequently invited to give talks on ludic culture and the emergence of video games within the art world.